The gap on the shelf
An empty peg on a quiet Tuesday. The customer doesn't ask. They go up the road, and they take the rest of their order with them.
For UK building-materials suppliers, merchants and distributors
Commercial growth, diagnosed.
25 years supplying the trade. I've sold for manufacturers, distributors and merchants, so I know where growth gets stuck at each stage.
What the Growth Score measures
- 01AttractGetting in front of the right customers
- 02DiagnoseUnderstanding what they're trying to achieve
- 03DemonstrateProving it on the shelf and on site
- 04ConvinceWinning on value, not price
- 05ConvertTurning interest into orders
- 06RetainKeeping and growing accounts
Who I help
From the factory gate
to the trade counter.
Manufacturers
Good product, stuck two steps from the people who use it.
Range reviews you can't get into, reps dropping off catalogues, and a merchant deciding what the trade ever sees.
How I help manufacturersMerchants
Busy yard, quiet margin.
The wagons of heavy side get the attention. The light side, where the profit is, sits half empty.
How I help merchantsDistributors
Squeezed from both ends.
Suppliers testing direct, merchants buying harder, and a range that grew faster than anyone could manage.
How I help distributorsWhere trade sales leak
Three leaks I find in nearly every business.
None of them shows up as a line on the P&L. That's why they last.
The order that never went in
“Have you placed that order yet?”
The reorder levels are set in the system. Nobody uses them, because the next wagon of plasterboard always comes first.
The margin given away at the counter
Discounts given by habit, rebates nobody tracks, and a price conversation that starts before anyone's talked about value.
The Growth Score
See where you're losing sales before you spend a penny.
- An overall score, and a score for each of the six stages
- Your two weakest stages, explained in plain English
- Three things to do next, whether or not we ever speak
Growth Score · reportSample
A builders' merchant, three branches · growth has stalled
58/100
Holding its own
Solid in places, leaking in others.
38Demonstrate. Customers come looking and the product isn't there.
46Diagnose. Pitching before you know what the customer's trying to achieve.
How it works
Three steps. No transformation deck.
Take the Growth Score
Twenty-four questions across six stages. Your report arrives by email straight away: where you're strong, where you're leaking, what to do first.
The diagnostic call
Thirty minutes on your two weakest stages. You'll leave with the first fix, whether or not we ever work together.
Plan and delivery
If there's work worth doing, you get a fixed scope and a fixed price before anything starts. A defined change at the end, not a report that sits in a drawer.
Why me
Boardroom. Factory floor. Trade counter. Same person.
25+ years
in UK building-materials sales
Both sides of the counter
Manufacturer, distributor and merchant
Six stages
A growth playbook built on the trade counter, not in a PowerPoint
He has the ability to cut through the crap and get straight to the heart of things. If you want it told like it is, then Jamie is who I would recommend.
I was struck by his friendly, straightforward approach and immediately felt we'd be able to trust him. He is as interested in our bottom line as he is in [his employer's], all without pushing anything on anyone.
Jamie is a very professional, knowledgeable, and energetic expert in the field of online sales management. I have worked in partnership with him developing online sales strategies for our businesses and he always delivers beyond expectations and within time frames.
Fit
Straight answers on who this is for.
It's for you if
- You own or run the business, and you're still in it day to day
- You're independent or family-owned, in a buying group or not
- You'd rather trade out of a flat market than wait for it to turn
- You'll open up the numbers, under NDA, so the diagnosis is real
It's not for you if
- You're after a silver bullet
- You think Screwfix and Amazon are the whole problem
- You want someone to front your customer meetings or own a make-or-break tender. I coach the people who do.
- You want a free trial in one area first
Book a call
Thirty minutes. Your two weakest stages. The first fix.
A diagnostic call, not a sales pitch. Two minutes of questions beforehand so I arrive briefed.
What does it cost?
The diagnostic call is free. The Lost Sales Audit is £1,800 for two days. The other three are priced on the How it works page, and the final scope is agreed before anything starts. Mileage is charged at 55p a mile. Other travel, such as trains and flights, and accommodation are charged at cost where needed.
How much of my time does it take?
Thirty minutes, on video or the phone. Two minutes beforehand for four questions, so I arrive briefed and we don't waste the first ten minutes.
Is what I tell you confidential?
Yes. Nothing you share goes anywhere, and I'll sign an NDA before I see a number. I also work with one merchant per trading area, so the work never turns up at your competitor.
How do I know if we're a fit?
You'll know on the call, and so will I. If I'm not the right person, I'll say so, and tell you who is if I know them.